5 simple tips and practical for Google Adwords

Here are five important points to manage AdWords campaigns by R.Markou ...

1. At first, you will quickly achieve a high CTR.
Because if Your add is not clicked, it will be at best below the ads of your competitors (even if you pay the more expensive they click!) Or worse, Google may well decide not to show your ad at all. Google is practical even in terms of its paid links: those that relate most to the others! The balls ... good luck!
So you have to catch the eye of users. One trick is to put your title in "<<>>" quotes. These characters are allowed by Google, as users are not accustomed to seeing, they seem motivated to click.
You can even expect to be ahead of your competitors who pay more than you per click, Google will notice because he earns more money with you even if you pay cheaper your clicks.

2. Another trick is to "..." three dots at the end of your description.
Imagine that users have to click to find out more ... and they are on your site ... ready to see more, and maybe buy it!

3. Google recently allows to insert a kind of "keywords tag" in your AdWords ads.
This allows your ad to appear in the exact term entered by the user.To do this, insert {keyword:} your keyword in your ads. Thus, if the user is looking "house" keyword "house" will appear in your ad. But if it looks for "cottage" is the word that appears there (though of course these two keywords are in your list).
It is also possible to ask Google to display the words in capital letters. At that time, replace by Keyword keyword if you want the "house" appears in capital letters, or if you want KEYWORD two words appear in capital (it sounds a bit more complicated once, but believe me , it is not!).

4. Never land your home page on the Internet (except if you use keywords very generic).
If your surfer searching for "home," redirect the line directly to your house and not the home page or less, the range "apartment". When users click on a link, it expects to see full images of houses! Do not disappoint him.This is called the landing pages.

5. Like all emarketing campaigns calculate your ROI! (Except for SEO, since in this case is impossible)
And you need to install "Google conversion tracking page", which is super well done! (Knowing that you have already installed the Google Urchin code ... since it is one of the first things to do when launching a site!! Is not it?!). I do not want to complicate all of a sudden ... Just remember you need to install the code "Google Urchin" and "Google conversion page tracking" on your site. It's free, easy to do (at worst, a little help as the webmaster) and essential!

These are five important points. The rest is just bullshit for web agency that smells good pigeon ....

At worst, ask them training or use their services only the first two or three months. Next, you should be able to manage independently. And know that the law is clear on one point: the agency must be completely transparent about the work on your AdWords campaign and a list of keywords found and optimized by your agency YOURS!