8. Tickets paid

Long called "sponsored posts", they now prefer the term "independent ticket paid", as shown Hammameh Nael, associate director of the agency to You You. This independent communications agency offers bloggers, via its platform YouMedia, to pay them to write tickets ordered by advertisers.

 "Unlike the first sponsored posts, the blogger here keeps its complete editorial independence of the product or service tested," said Nael Hammameh. "The only thing the advertiser has a say is factual information such as name of the product or its technical characteristics," he continues.

Compensation varies from 1 to 10 depending on the influence of the hearing and the quality of drafting of the blog: "we have created an algorithm that gives a rating between 1 and 10 to each of the blogs working with us. According to it, a ticket will be paid between 100 and 1000 euros, "said Nael Hammameh. Only administrative burden for the blogger, it will create a legal entity to charge for its service to YouMedia "why he has several options: auto-entrepreneur, EURL or SARL."

 Other boards offering to write sponsored tickets are also available: the ubiquitous and ebuzzing BlogBang but Blogrider or BuzzParadise.